Information We Collect

We collect information to provide better services to our users and improve our competitive analysis platform. The types of information we collect include:

• Personal identification information such as name, email address, phone number, and business details when you register or contact us
• Usage data including how you interact with our platform, pages visited, and features used
• Technical information such as IP address, browser type, device information, and operating system
• Business information you provide for competitive analysis purposes, including company details and market research data
• Communication records when you contact our support team or participate in surveys

How We Use Your Information

Your information helps us provide, maintain, and improve our services. We use the information we collect for several purposes:

Data Sharing and Disclosure

We respect your privacy and do not sell your personal information to third parties. However, we may share your information in specific circumstances:

• With trusted service providers who assist in operating our platform, conducting business, or serving users
• When required by law, court order, or government request
• To protect our rights, property, or safety, or that of our users or others
• In connection with a business transaction such as a merger, acquisition, or sale of assets
• With your explicit consent for specific purposes

Your Privacy Rights

Under Australian privacy law and international regulations, you have several rights regarding your personal information:

To exercise these rights, please contact us using the information provided below. We will respond to your request within 30 days and may require verification of your identity.

Data Security and Protection

We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:

• Encryption of data in transit and at rest using industry-standard protocols
• Regular security assessments and vulnerability testing
• Access controls and authentication measures for our systems
• Staff training on data protection and privacy practices
• Secure hosting infrastructure with reputable cloud providers
• Incident response procedures for potential data breaches

While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but continuously work to maintain the highest standards.

Data Retention and Deletion

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy:

• Account information is retained for the duration of your active account plus seven years for business records
• Usage data and analytics information is typically retained for two years
• Communication records are kept for three years for customer service purposes
• Financial transaction data is retained for seven years to comply with Australian taxation requirements
• Marketing data is retained until you opt out or we determine it's no longer relevant

When data is no longer needed, we securely delete or anonymize it. You can request early deletion of your data, though we may need to retain certain information for legal compliance.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and gather information about how our services are used:

• Essential cookies required for basic website functionality and security
• Analytics cookies to understand user behavior and improve our services
• Preference cookies to remember your settings and personalize your experience
• Marketing cookies to deliver relevant content and measure campaign effectiveness

You can control cookie settings through your browser preferences, though disabling certain cookies may limit some website functionality. We respect your choices and provide clear options for managing your privacy preferences.

International Data Transfers

zelvarinoxia operates primarily in Australia, but some of our service providers may be located overseas. When we transfer personal information internationally, we ensure appropriate safeguards are in place:

• Transfers only to countries with adequate privacy protection or under approved mechanisms
• Contractual obligations requiring overseas recipients to protect your information
• Regular monitoring of international data processing arrangements
• Compliance with Australian Privacy Principles for overseas disclosures

We will notify you if your information will be sent to countries without adequate privacy protection and explain the safeguards we've implemented.

Changes to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices, services, or applicable laws. When we make significant changes, we will:

• Post the updated policy on our website with a new effective date
• Notify active users via email about material changes
• Provide a summary of key changes when appropriate
• Allow time for you to review changes before they take effect

We encourage you to review this policy periodically to stay informed about how we protect your information. Continued use of our services after changes indicates your acceptance of the updated policy.